Namibia’s hunting community stands at a pivotal juncture. For five decades, professional hunters, trackers, operators, conservancies and rural partners have protected wildlife and ensured that land remains dedicated to conservation. Our model, grounded in ethical hunting and sustainable use, is recognised worldwide as one of the most successful conservation systems. Yet today, we face increasing external pressure from anti-hunting activists, misinformation campaigns, international policy interference and transport restrictions. These groups present a united front and do not distinguish between ethical and unethical hunting, between a conservancy and a freehold farm, or between a professional hunter and a conservation biologist. Their aim is absolute: to end hunting entirely.